"Nour" founder of Nuvêa care
Nuêva care story
I am Nour El-Abassi, Lebanese, Palestinian, settled in Dubai since 2020, I created Nuvêa care in 2021, here is my story
2018
Where it all began ✂️
"I was just a passionate young woman, scissors in hand and dreams in my heart."
Passionate about beauty, I learned that true care is about understanding every person’s unique needs.
2019 - 2020
The Revelation 💄
At Sephora Champs-Élysées, I saw the limits of global brands.
I asked myself:
"Where are the products for people of color, and skin under the Middle Eastern sun?"
2021 - 2022
In Dubaï Nuvëa care is born 🇦🇪
I moved to Dubai and launched Nuvea Care, selling my first products hand-to-hand to those who believed in me. Each feedback reassured me:
"Nour, you’re on the right path."
2023
From passion to a recognized brand 🌐
With Ahmed’s help a friend and web designer, Nuvea Care went online.
Orders grew, driven by love and products designed for peoples in the Middle East.
2024 - 2025
Thousands of happy clients, and still the same vision 🌟
I don’t just sell products, I offer solutions to reveal your natural beauty with care that truly understands you.
I am Nour, I’m just like you.
And "Nuvêa care" is here, for you.
Approved and recommended by a conquered community!
Every day, hundreds of people choose Nuvêa to care for their skin, hair, and beard with natural and effective products. Discover their reviews and be inspired by their experiences.
The power of naturalness, the excellence of care.
Exceptional treatments, enriched with natural active ingredients, to nourish, protect and enhance your skin.
Before / After : See the difference.
Visible results from the first applications.
Our products transform your routine into an effective experience. Discover the real impact on your skin, beard, or hair with care products tailored to everyone.
Aya Beauty
Before use Acid Hyaluronique
Aya Beauty
After 1 month cure
Nuvêa Care Essentials
Our products transform your skin.
Formulas enriched with powerful active ingredients to cleanse, nourish, and reveal your skin's natural radiance. Adopt the ritual that makes all the difference!
Coffret Huile et Shampoing pour Barbe
Huile de pépins de figue de barbarie
A story of love, nature and care.
- In 2021, Nour launched Nuvea Care in Dubai to offer skincare and haircare tailored for the Middle Eastern climate.
Starting with hand-to-hand sales, her products quickly gained trust. - By 2023, the online store was live.
- In 2025, with over 27,537 satisfied clients, one promise remains:
Reveal your natural beauty with care designed just for you.
Nuvêa Care, more than a brand, a story that reflects you
Why choose Nuvêa care ?
At Nuvêa Care, we combine science and nature to create effective cosmetic products suitable for all skin and hair types. Through our carefully developed formulations, we are committed to providing comprehensive care that respects your natural beauty while meeting your daily needs.
Quality ingredients
Manufactured and validated by experts
Inspired by the best natural care
Other brands
Carefully Selected Ingredients
Suitable for all skin and hair types
Products recommended for by more than 27,537 satisfied customers
Non-greasy, penetrating skin products
Sulfate, paraben and silicone free for gentle care
Nuvêa care is much more than a brand:
Your daily beauty ally, for her and for him.
Natural and highly effective skincare products designed to nourish, protect, and enhance all skin types, without compromise. Because you deserve the best, our "Grâce" collections, rich in powerful active ingredients, reveal the natural radiance and vitality of your skin day after day, whether you are a woman or a man.
Results that speak for themselves.
They chose Nuvea Care, discover their opinion.
Discover what our customers have to say about their experiences with our natural skincare products. Whether it's for beards, skin, or hair, each product has transformed their routine for visible and lasting results.
Add customer reviews and testimonials to showcase your store’s happy customers.
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Add customer reviews and testimonials to showcase your store’s happy customers.
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Add customer reviews and testimonials to showcase your store’s happy customers.
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Add customer reviews and testimonials to showcase your store’s happy customers.
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Discover simple and effective routines to enhance your skin, beard and hair.
Tips and tricks for taking care of yourself.
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